Caballo Negro Energy Announces New
Ownership and Management

Caballo Negro Energy announces the acquisition of Distribudoras De La Energia of Dallas, TX, manufacturer and distributor of Caballo Negro – Black Horse Energy Drink.

The company was acquired by a private entrepreneur who also assumed executive leadership of the new organization. The acquisition included all assets of Distribudoras De La Energia, including the Caballo Negro Energy Drink brand and intellectual property, as well as contracts and remaining product inventory.

As recently as 2008, Caballo Negro was the fastest growing energy drink in its market segment, with an extremely strong consumer base among Latino energy drink consumers. With the change in ownership, and under the direction of an experienced leadership team, the brand is expected to rebound quickly.

"The new product web site is already getting flooded with requests by consumers asking where they can find the product," said Jorge Olsen, Brand Manager and Acting VP of Sales and Marketing. "Distributors are lining up as well, and we are optimistic that Caballo Negro will quickly regain its market position and be poised for sustained growth in the near future."

About Caballo Negro Energy

Caballo Negro Energy, headquartered in San Diego, California, is led by an experienced and highly enthusiastic leadership team with the right combination of skills and market savvy to ensure that the product quickly achieves leading status in its segment. Caballo Negro Energy Drink was designed to appeal to Hispanic energy drink consumers, both in taste as well as brand design. (It took more than a year and countless consumer preference tests to perfect the unique Caballo Negro taste.) Due to its ultra high energy content, the brand has proven equally appealing to a diverse consumer base. For more information, visit the Caballo Negro web site at http://www.drinkcaballonegro.com.

Media Contact

Jorge Olsen
Brand Manager
6198526942
Jorge@liquidbm.com